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Bass Pro Shops: “Moving Forward Together”

SPRINGFIELD, Mo. - Bass Pro Shops and Cabela's have officially joined forces according to Bass Pro's website. https://www.basspro.com/shop/en/together-announcement

The announcement says that Bass Pro will continue celebrating and promoting both the Bass Pro Shops and Cabela's brands as they are bringing the two companies together. Bass Pro Shops also posted a 2 minute video titled “Moving Forward Together.”

"We are excited to unite these iconic American brands to better serve our loyal customers and fellow outdoor enthusiasts," said Bass Pro Shops Founder and CEO Johnny Morris. "As we move forward, we are committed to retaining everything customers love about both Bass Pro Shops and Cabela's by creating a ‘best-of-the-best' experience that includes the superior products, outstanding customer service and exceptional value our customers have come to expect. We're also deeply motivated by the potential to significantly advance key conservation initiatives."

Johnny Morris founded Bass Pro Shops in 1972 with eight square feet of space in the back of his father's liquor store in Springfield, Missouri, the company's sole location for its first 13 years of business. Cabela's dates back to 1961 when Dick, Mary and Jim Cabela began a mail order service for outdoor products around their kitchen table in Chappell. Both companies went on to become industry leaders.

The announcement on Bass Pro’s website stated that, “together the combined company will celebrate both the Bass Pro Shops and Cabela's brands while building on the rich history of both companies and looking to the future to best serve customers and outdoor enthusiasts."

 

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